Aveda products are popular for their ability to help your hair, skin and body feel and look its best by using natural, organic ingredients. But many people may not know that Aveda as a company puts green efforts first and foremost. In fact, Aveda is a beauty product company that pioneered many environmentally-minded firsts in the beauty industry, including becoming the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies), the first beauty company with 100% post consumer recycled bottles and jars for skin care and hair styling, and the first beauty company manufacturing with 100% certified wind power. The company was founded on natural principles and continues to operate today in a way that integrates sustainability into every aspect of their business. Aveda proudly operates with the idea that profit and environmental responsibility are not mutually exclusive.
Many beauty companies make claims that their products contain natural ingredients. Aveda goes beyond simply claiming or labeling their products as containing natural ingredients. From the first product produced by Aveda back in 1978 (when company founder Horst Rechelbacher used his knowledge of Hindu healing medicines acquired during trips to India) to today’s lines of products that are organic and naturally derived, Aveda has committed as a company to truly promote natural beauty by leaving toxic chemicals and unhealthy additives out of their products. True to its roots of using naturally derived ingredients from India, Aveda also strives for a global effort in all their products with ingredients from countries such as Brazil, Morrocco or Bulgaria. Sourcing ingredients from these countries not only provide customers with the highest quality results, but also provide people native to those countries the opportunity to earn fair pay, participate in sustainable businesses and help protect their land and natural resources.
In addition to helping native people across the globe make a fair living and protect their lands, Aveda makes efforts locally and nationally in the United States to promote and encourage environmental responsibility through their marketing campaigns and environmental awareness activities. In 2008, Aveda launched the “Beauty Is as Beauty Does” campaign, highlighting green topics such as wind energy and packaging waste, becoming one of only a few companies to incorporate green initiatives into a marketing campaign. The company also brings awareness to Earth Day by turning it into “Earth Month” where every part of the Aveda company, including salons and learning institutes, joins the effort to raise money to protect the planet. Since 1999, Aveda has raised over $18 million for Earth Month causes, and in the past several years have focused their efforts on clean water initiatives both in the United States and abroad.
Aveda’s total commitment to operating with a clear focus on sustainability and environmental concern is apparent in all that they do. It’s this green focus combined with a customer base that truly loves Aveda’s products and services that sets Aveda apart. Helping people feel and look their best is what a great beauty company is all about. Beauty comes from inside and beauty products from Aveda have the ability to bring out a person’s inner beauty while also preserving the natural beauty of our planet.