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December 16, 2017 / 9:21 pm EST


Josie Maran Cosmetics
Josie Maran CosmeticsSep 11, 2012
Changing the World One Lipstick at a Time

Josie Maran may be best known for her modeling and acting careers, but that may change as her namesake cosmetics company grows in its luxury, eco-friendly niche. Unable to find the kind of makeup she was looking for while traveling the world for her career, she decided to do what the naysayers said she couldn't: create her own line of cosmetics. With Josie Maran Cosmetics, there is finally a line of eco-friendly makeup products that are pure, gentle, non-toxic and, best of all, sophisticated enough for the supermodel in all of us.

It may seem odd that someone who started off her modeling career wearing no makeup would one day own a cosmetics company. But for Josie Maran, starting her company was about more than just the makeup. As her career as a model and actress took off, Josie suddenly found herself working with the best makeup artists in the world, getting to know the secrets of the trade. The one thing she couldn't figure out, however, was why there were no high-end makeup products that were safe, natural, and good for the environment. This became a real concern for Josie when she was pregnant with her first child, and by chance she found the answer to her question while working in the south of France.

The basis for all of the products in Josie's collection is Moroccan Argan oil, a 100% organic ingredient that she discovered during her time at a photo shoot in France. It helped inspire Josie to create her makeup company based on Argan oil, along with other pure, natural ingredients. Why Argan oil? The reasons are many, chiefly that this ingredient has long been known for its nutritional and cosmetic benefits. It is also beneficial to the native women of Morocco and to the environment. As a main ingredient in cosmetic products, Argan oil can soften dry skin, minimize fine lines, heal acne, soften cuticles and give skin a healthy glow. It can repair damaged hair and be used to treat baby's skin! This ingredient also has social and environmental benefits. The women of Morocco are able to earn a fair living wage by working to extract and manufacture Argan oil, while the process itself is done in a responsible way that helps preserve the Argan forests.

Josie Maran Cosmetics also relies on other pure, natural ingredients with specific skin benefits in all of its makeup products. To help reduce inflammation, some products contain chamomile, flax seed oil, or pomegranate seed oil. Products that contain papaya or avocado can reduce the signs of sun damage. Dry skin gets the moisture it needs with products containing apricot, coconut oil, or grape seed oil. Some of the products even have microbial and antibacterial properties due to the inclusion of citrus oils or coconut cream. Every ingredient has the ability to help your skin look and feel its best, while also being pure and natural, with no chemicals or additives.

Using responsible business practices at Josie Maran Cosmetics is also a company focus. This includes giving back to causes that have far-reaching benefits. The Get One Give One campaign donates mascara to City of Hope cancer patients and survivors. A portion of every package of Bear Naked Wipes sold goes to protect endangered polar bears. The use of Argan Oil in all of Josie Maran Cosmetic products allows Moroccan women to gain employment, education and a sense of pride, while also helping preserve and protect the Argan forest.

Using eco-friendly makeup products doesn't mean sacrificing luxury or sophistication. It is possible to have makeup products that are safe and natural, contain the best ingredients, and are so effective that they can help heal some of your skin's most frustrating issues. Your skin will look smooth, healthy, and glowing. Meanwhile, you can feel good about purchasing a makeup product that is safe for the environment, helps women earn a fair living, and gives back to causes that matter. After all, from the very beginning, Josie Maran Cosmetics believed it was possible to have "Luxury With a Conscience."

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