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January 18, 2018 / 2:29 pm EST


Vital Choice Wild Seafood and Organics
Vital Choice Wild Seafood and OrganicsOct 21, 2012
Eating Sustainable Fish

Recent news articles have further reported about the dangers of eating too much fish when it contains mercury. On the other hand, nutrition and health news shows that eating fish is beneficial for your body and your mind. If you love seafood and are worried about eating too much mercury, you may wonder if there is another way to enjoy the fish you love. At Vital Choice Wild Seafood and Organics, their sustainable seafood is also healthier for your body and does not pose a health risk due to the mercury levels. Not only that, but Vital Choice fish is fresh, natural, and tasty. 

Vital Choice Wild Seafood and Organics was founded by Randy Hartnell, a man who had plenty of experience within the fishing industry. As a former Alaskan fisherman, Randy Hartnell learned everything about the fish he caught, and now he is passing along his knowledge to customers. The seafood sold through Vital Choice is not the same seafood you find in your local grocery store. While those seafood items are readily available and low-priced, they may not be fresh, plus they potentially contain a bunch of chemicals. Vital Choice Sustainable Seafood is unique in that many of the chemicals that have people worried about other brands of fish are not found in Vital Choice products. Most of Vital Choice's fish are free of hazardous levels of mercury because the species they sell are naturally low in mercury, and the halibut and albacore tuna from Vital Choice are younger and smaller, which means they contain very low levels of mercury.  

Although fish are marketed as being healthy for your body and your brain, the amount of chemicals in many types of fish could help that tasty bite you take do more harm than good. Mercury in fish harms the nervous system and brain by attaching to selenium in the body. Selenium protects the brain against free radicals, and every molecule of selenium that mercury takes away is leaving your body open to damage. Other potentially harmful chemicals in fish include persistent organic pollutants (POP's), pesticides, dioxins, and chemical pollutants (PCB'S).

Several factors determine whether fish is safe to eat on a frequent basis, and the fish available from Vital Choice has been tested extensively to determine the level of safety. Vital Choice fish exceeds the FDA's recommended safety level, and many of their fish products are safe due to where the fish are caught. Wild Alaskan fish contain levels of POP's and PCB's that are far below those of fish caught elsewhere in the world, and Wild Alaskan Salmon has been found to have very low levels of PCB and low mercury. Vital Choice's seafood selection includes wild salmon and white fish, shellfish, salmon sausage and burgers and canned seafood. In addition to their fresh caught fish, the company also sells organic berries and vegetables, pet products, organic cooking oils, organic seasonings, teas and chocolates, books, and gifts.

Even though providing people with an alternative to high-mercury seafood is a great mission, Vital Choice goes further as a company with their Vital Green program. The company's environmental efforts all fall under Vital Green and include the free cube cycle program for the company's foam shipping cubes, a paperless catalog and the promotion of green partnerships. In addition, Vital Green has funded projects focused on renewable energy and they also donate yearly amounts to environmental organizations.

Eating delicious fish doesn't have to be a luxury you are only able to enjoy once in awhile. When you purchase Vital Choice products, you can feel confident that the food you are eating is healthy, natural and free of harmful chemicals.


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