In case you haven’t heard, RIGHT AS RAIN is a new design label that offers one-of-a-kind, high quality organic silk shirts. These unique shirts highlight the difference between the concept of natural beauty and the man made ideal. The men behind the concept are 31 year-old Italian designer, Francesco Mugnaini, who had worked as a fashion designer in Milan and 41-year-old Sebastian Runde, a Scottish organic farmer. The two met and decided to combine their talents and their love of the environment to create a collection of shirts that is “grown” using nature as the supreme designer.
“We aimed for a focus on the aesthetics created by nature, to offer a perception of beauty man would never be able to create. We produce beautiful shirts, but it is nature who makes them truly unique” says Francesco Mugnaini.
Once a shirt is produced, it is like a blank canvas that is “planted” into the earth and cultivated over time. After two to three months, the materials are “harvested” with the shirts now bearing a unique and unpredictable design. The designs vary depending on factors such as where it was buried, weather conditions, and the length of time that it remained beneath the Earth. The shirts can vary in shape and pattern. The color hues are all generally tones of nature, such as purple, brown, and black. Once the shirts are harvested, they are then steamed, washed, and ironed. The unusual process produces a design which is an original, one-of-a-kind garment . Each shirt features a “belly button” which bears the shirt’s unique serial number, enabling the owner to trace the shirt’s history, and symbolizes our connection to the earth.
The designers chose the T-shirt for its simplicity and lack of pretense. After extensive testing of materials such as cotton, hemp, and nettle, it was determined that using organic silk thread was best due to it’s reaction with the earth’s soil, water, and sunlight The organic silk resulted in a superiorly interesting design. RIGHT AS RAIN was diligent in their search to use local resources and labor to construct these unique shirts. The shirts are completely sourced, manufactured and constructed in Italy. They are sourced in northern Italy from local craftsmen and produced in the beautiful countryside of Citta della Pieve in Umbria, which is near the Tuscan border.
The first collection of 250 shirts has just been harvested and can be ordered through the RIGHT AS RAIN website. You can also reach them by calling +39 0578 299 777. The cost of these eco-fab shirts is $302 each and they are shipped to you in recycled packaging. Shirts for males and females are offered in sizes; XS, S, M, and L. They are designed to be form fitting and to compliment the human body. Care instructions are easy and require you to simply hand wash the shirts in cold water with natural soap. Proper care should enable you to enjoy your most unique eco-friendly shirt for years to come. These T-shirts make a sustainable fashion statement about who you are and where you come from.