“Remembering you’re alive is key, health is wealth!” – Stella McCartney
Say goodbye to the traditional concepts of athletic gear, as the Adidas by Stella McCartney Spring/Summer ‘09 collection brings a welcomed sense of style to everyday active pursuits. Appealing to golfers, gymnasts, runners, and tennis pros – McCartney delivers fashionable, lightweight performance fabrics and other sustainable features saturated with a passionate regard for ecological responsibility.
The Adidas by Stella McCartney collection does not use leather or fur; and organic fabrics take the place of materials potentially harmful to the environment. The level of sophistication, style, sustainability, and function in the athletic wear remains undaunted – a perfect blend of comfort and elegance. Whether you’re stretching in the dance studio or preparing to ace the competition, Stella McCartney produces athletic clothing that not only appeals to the eye, but also satisfies the environmentalist at heart.
A Warm Reception
For those of you questioning the sturdiness of fashionable, eco-friendly gym-wear – imagine balance beam routines, flashes of color on treadmills, and somersaults off of trampolines. This past September, the Spring/Summer ‘09 collection received high praise as McCartney presented her line at London Fashion Week.
Authentic Olympic athletes showcased cropped trousers and floral detailing that elevates the appearance of women – regardless of their level of activity. Victoria Pendleton (cyclist), Allyson Felix (runner), and Beth Tweddle (gymnast) wowed onlookers, as they modeled clothing gear featured in the gymnastics and tennis collection. “This collection tries to provide for all the needs of a modern woman. Style meets performance is crucial for women today, and I’ve tried to address this in my most recent collection,” says McCartney.
Spring/Summer ‘09 Collection
With Climatite technology and sporadic cutouts that offer refreshing ventilation, the Tennis collection features a petticoat-style arrangement with the allure of the Edwardian era. Short tennis skirts with empire waists are coupled with a lightweight CU blouson jacket. Wearers will also dazzle with the clothing’s delicate lace appliqués and fluted sleeves. The Spring/Summer ‘09 collection also introduces a new line called Gym Studio, which joins the already popular Gym Yoga and Gym Dance collection that supplies a sustainable ballerina shoe sure to impress.
Overall, the Adidas Spring/Summer ‘09 collection represents a variety of sports and active interests that provides clothing and accessories in the following categories:
- Gym Studio – Prepare for a fashionable, laid-back layered look that utilizes rope detail and exceptionally lightweight performance fabrics. Expect the CU Studio Jacket to gain a great deal of attention.
- Gym Dance – Vintage lace and lingerie provide the inspiration for a collection filled with feminine features, graceful trimmings, and laser-cut patterns that catch the eye.
- Gym Yoga – Influenced by the Tibetan and Mongolian cultures, prepare for exquisite embroidery and stylish comfort. Men’s vintage shirts, long johns, and vests also play a role in the creation of this collection. With the Yoga Embellished Tee, look for striking Tibetan-inspired embellishments.
- Golf – A mixture of military detailing, soft stretch fabrics, and tulip-sleeved polos that invigorate the skin with pampered comfort match perfectly with the new Yilah – a high-performance, waterproof golf shoe. The CU Golf Printed Pretty Tee provides delightful tonal flower prints.
- Running – With a color palette bursting with energy, the Running collection uses drawstrings for detail and sheer fabrics for ultimate luxury while working up a sweat.
In order to take advantage of the Adidas by Stella McCartney Spring/Summer ‘09 collection, mark your calendars for a February 2009 debut, where about 600 high-end department stores and sports retailers (like Nordstrom, Harrods, and of course, Adidas) are slated to carry the latest in eco-conscious athletic wear for high performance and luxurious comfort.
About Stella McCartney
Stella McCartney is no stranger to eco-friendly luxury that makes a difference in the world. In 2005, the proceeds from an organic cotton t-shirt she designed were donated to four charities. She also promotes a 100% certified organic skincare line called Care by Stella McCartney – made without animal-derived ingredients, chemical preservatives, endangered plant species, and petrochemicals.
By Yona Williams