Gaining a reputation as the latest super-food, Açai berries are becoming a popular ingredient around the world, with devotees including Oprah, supermodel Gisele Bündchen, musician Sting and pro-surfer Kelly Slater. These dark purple berries contain over 50% more antioxidants than other better known berries. A well kept secret of the Brazilian Amazon Rainforest, the Açai berry has been catapulted into the limelight. The Açai berries are now influencing the palates of the most discerning of consumers.
Fusing Açai berries with 100% all-natural ingredients and a hand-crafted distilled base spirit, VeeV has produced a fabulous new cocktail experience. With the VeeV mantra of “enjoy tonight and save tomorrow” this cocktail strikes a perfect balance for an environmentally conscious consumer. VeeV manages to prove that you don’t have to compromise on your luxuries to help protect the planet.
The main ingredient of VeeV, the exotic-tasting Açai berry, is considered by some to be one of the healthiest foods available. In addition, VeeV contains no artificial additives. VeeV is a 60 proof liqueur that mixes like vodka, with a lovely smooth finish. This eco-friendly cocktail is best served chilled and is most refreshing with just a touch of lime and soda. VeeV has also developed a range of signature cocktails to tempt your taste buds, including Joie De VeeV which is a blend of lemon juice, ginger and orange liqueur, as well as Eau de VeeV.
A carbon neutral spirit
VeeV has strived hard to make sure that their product is sustainable. They donate money from each bottle of VeeV sold to the Sustainable Açai Project, which promotes the sustainable and socially responsible harvesting of Açai berries. In addition, VeeV claims to be the only certified carbon neutral spirit in the world, achieving their carbon neutral certification in early 2008. VeeV now fully offsets its carbon footprint created by their business activities through the Climate Clean Offset Portfolio.
“Our goal is to raise awareness, resources, and support for the Brazilian Amazon Rainforest and safe harvest of Açai, while running a carbon neutral, eco-friendly company,” explains one of the VeeV founders Courtney Reum, “VeeV enables us to reach a young, influential audience who strive to make environmentally-friendly choices while also experiencing a great-tasting product.” Conducting regular green audits throughout their business, VeeV can make sure they are implementing the most up-to-date eco-friendly practices and methods in their production. For example, the VeeV sales fleet is made up of hybrids. Also sustainable packaging with soy ink is a company standard and VeeV’s very stylish boxes are made from 100% post-consumer waste.
Mixing up a green cocktail
You can order your favourite VeeV at most of the top restaurants and lounges around the country, including Los Angeles, Chicago, New York, Miami, San Francisco, San Diego, Las Vegas, and Dallas. Or if you fancy mixing up super fabulous eco-friendly cocktails in your own home you can purchase VeeV nationwide from select retail outlets.
A fabulous cocktail to try out at home is the delicious Brazilian Firecracker. Create by muddling 5 blueberries and pomegranates in a cocktail shaker. Then add 2.0 oz of VeeV and a handful of ice. Give it a good shake, pour into a lowball glass and top off with a measure of club soda. Or whip up an Eco Mojito (aka Açai Mojito). Tear up some mint leaves into a shaker, pour in 2.0 oz of VeeV, add ¾ oz of agave nectar or simple syrup and some lime wedges. Shake well with some ice and then pour into a rocks glass. Finally top up with a good dose of club soda and enjoy.
To find more tasty cocktail recipes that have been dreamed up by the team at VeeV, or more about this delicious spirit check out their website www.veevlife.com.